Creon The Tragic Hero of Sophocles Antigone Essay -- Essays Papers

Creon The Tragic Hero of Sophocles Antigone Every Greek tragedy must have a tragic hero. In Sophocle’s play, Antigone, the most tragic hero is Creon. He is an essentially good man of high position who takes pride in his role as king. He possesses the tragic flaws of excessive pride and an oversized ego. This causes the tragic reversal that leads to his emotional ruin and eventual remorse and repentance. As King of Thebes, Creon is forced to make difficult decisions. As a new ruler, he feels it is necessary to prove himself to his citizens, therefore he rules his state with a firm hand. He believes that Polyneices should not be buried because he was a traitor to his country and family. Creon knew this decision would be hard on some people, but did not anticipate how greatly it would affect his niece, Antigone. Because Antigone goes against Creon’s will and law and buries her brother, she forces him into a position where he again has to make a difficult decision. He must choose to kill his own family member and uphold the law, or punish her less severely and show that he was wrong in a previous decision. Creon’s pride does not allow him show leniency toward Antigone, and he arrogantly defends his decision by stating, â€Å" whoever may be the man appointed by the city, that man must be obeyed in everything, little or great, just or unjust† (line 608). Creon’s arrogance and pride is the tragic flaw that leads to his inevitable downfall. He does not hand down a just sent...

Dog Food Essay

Dogs are probably the most common and numerous pet in World, and Mexico is not the exception for this rule. The purpose of this work is to analyze the characteristics of the demand for the dog food business in Mexico. This business has shown a CAGR of 3% during the last six years. Dog Food business is divided in three categories based on food type: Dry Dog Food, Wet Dog Food and Treats / Mixers. The most important category is Dry Dog Food with 89% far followed by Wet Dog Food with the 6%. There is another category division based on price: Super Premium, Premium and Standard. In terms of Market players there are 13 competitors in this category: The most important producers are EFFEM with 48% of market share and Nestle with 21%. Regarding brands, the most important are: Pedigree: 33%, Dog Chow 7%, Perfect Fit 5% and Eukanuba with the 5%. DogFood Brand Shares % 2008 DogFoodCompanyShares % 2008 Methodology For the analysis of the dog food market, it was necessary to do a research for the market trends (increase/decrease of dog population, education of the dog owners about benefits of dog food); the view of the dog owners about the dog food and its presentations, prices and quality. As well as the willingness of the dog owners to continue buying the dog food in the changing circumstances of the market (price raising, economic crisis, market substitutes, etc. ). The steps followed to achieve this objective are: 1. Bibliographic investigation of the market size for dog food in the Mexican market, the view of the dog owners, the companies producing dog food, price, substitutes. 2. Comparison of the indicated characteristics through and between years 3. Interpretation of the collected data to observe the market behavior for this particular industry, when faces changes in the dog owner view of the market, crisis or rising of prices. 4. Determination of the challenges faced by the industry. 5. Conclusions. Determinants of Demand: 1. -Price As up year 2008, the demand felt down 21% in comparison to previous year. Among the main reasons for this fall are: The row material cost of producers increased due to the Mexican currency devaluation. This fact â€Å"forced† the manufacturers to transfer the cost increase to the consumers. Since this market is considered an Oligopoly, the demand is elastic to the price changes. In addition, it is easy to find substitutes products; such as: Human food leftovers. The outcome of the described situation pushed the demand down. The â€Å"Mon and Pop† distribution channel leveraged the circumstances and offered the market Dog food in bulk. This strategy allowed them to maintain their sales in spite of the reduced total market. As a result, the producers decided to launch smaller size presentations, which in the long run stopped the sales fall, reducing the sales fall from 21% in 2008, down to only 3% in 2009. . -Marketing Initiatives -Dog owner emotional engagement fuels potential market growth Manufactures realized that the ratio of dog per household was still low, making evidence that there was still a significant growth potential. As a consequence, dog food producers encouraged diverse nonprofit associations to promote emotional engagement to the dog wellness. Dog owners started to care more about: Nutrition, health care and dog pampering. Therefore, the manufacturers found new market niches for new products, such as super premium brands focused on health enhancement or treats to pamper the dog. The current dog owning households ratio in Mexico has grown from 38. 3% in 2004 up to 40. 5% into to 2009. In order to exploit this booming market, different efforts have been done by producers, launching marketing campaigns such as: â€Å"Adopta un perro†. – Awareness of Dog Food benefits In addition, manufacturers realized that the ratio of dog food prepared vs. none prepared was too low in Mexico. Therefore, manufacturers began to develop marketing strategies in order to create a higher awareness of dog food benefits. These strategies were mainly implemented through: ) TV advertising campaigns Emotional situations between owner and pet were exploited by producers to encourage pet care i. e. EFFEMS Perfect fit showing a situation suggesting that the dog wants a balance life, such as the owner enjoys. b) Point of Purchase material. Additional exhibition at key seller â€Å"hot spots† were implemented to promote the different products benefits i. e. Hill Pet Nutr ition, which sells only through veterinary sale points, spread out brochures in the veterinary clinics and pet stores. c) Consumer Promotions Producers decided to increase sales volume in the short term by encourage the consumer through give away attractive items for each product bough i. e. Dog Chow promotion in which a dog bed was gave away when customer purchased a package of four kg and above; in a similar promotion, premium brand Beneful offered a free dog bowl. d) Sponsorships Producers developed different sponsorship programs to increment brand awareness i. e. â€Å"Incredible dog challenge†. e) Product Innovation In order to maintain, and even increase profit margin, producers improved the food formulations and packages. I-e. (Nestle’s effort to re-launch Campeon brand with a different formula using the slogan of â€Å"looking similar to human food†. All these efforts helped to reduce the shortfall of 8 pps showed between 2007 and 2008 down to only 1 pps between 2008 and 2009. Conclusions The market of dog food has changed in last few years, due of the changes in the perception of the pets inside families, mostly in developed countries. Dogs are the most common and numerous pets, and nowadays are treated as another member inside the family. Dog owners pamper their dogs, and care about the nutrition and general wellbeing of their animals. One of the findings about this market is that it has an elastic demand, strongly dependent of the income of the families in Mexico; as income decreases, the demand for dog food decreases as well. Besides, the dog food in Mexican market has one mayor (and almost free) substitute: the human food leftovers. Commonly, the families, mostly the low income ones, feed their dogs with the food they don’t use, or the parts of the meat markets that is not sold for human consumption. Because of that elastic demand, the industry had the need to change the ways producers do business. First, market players need ongoing innovation to adapt themselves to the changing needs of the market, such as: New and smaller size presentations, sales and marketing promotions, effective campaigns of education on how to feeding dogs with specialized and prepared food. These initiatives, along with dog adoption programs were key elements to increase market penetration. Currently, the industry of dog food is facing new challenges as low recovery of world economy, need of new formulation and customized and specialized products (aged dogs, puppies, small breeds, active dogs and sedentary dogs) demand from producers more effective sales promotions to change the mindset of the Mexican consumer about feeding dogs with the â€Å"leftovers†.

Letter from the Trenches

To My Dearest Elsie, I know this is my 5th letter in 3 days but I need to tell the truth. I joined the army for adventure and the chance to see new places but instead I am living in a mud hole, freezing under constant fear of death. You may laugh and say that I am but whingeing and that I am probably the only scared man here but it's not true. All 5,000 of us are terrified of what may come if we so much as lift our heads into the view of the enemy. Every day I have spent in this trench, we have had shells fired at us. The noise is horrific and the despair in the eyes of many a soldier is evident as another comes over. If and when the shelling stops, many drink or smoke to try relax but you can tell that a few are on the brink of breaking down. Some men have shot themselves in the arm or leg just to have an injury serious enough to get them out of the trenches but not bad enough to kill them. Apart from the threat of having your head blown off, the Germans are now trying to gas us to death. These gas attacks are few and far between but when one is launched the new recruits drop like flies mainly because they do not know anything. One called Jenkins lost his gas mask and when the Germans launched a chlorine gas shell, well, that was it for him really. The vile stuff burns your lungs out. The newbies can do nothing but choke up their burnt out lungs. The other gas they use is mustard gas which is truly evil. It blisters the skin, blinding men who then roll around in agony, clutching their red raw flesh. Forgive me if I am scaring you but I need to talk about this. Our daily food is bully beef. When you first start the army and you are eating this you think it's bland but edible. After 3 months of bully beef and little else, you wonder whether you would actually feel better hungry or with a tin of bully beef inside you. Everyone is given some rum to start the day off which is rather uplifting for most of us. Smoking is allowed in the daytime which takes away the taste of bully beef but at night we aren't allowed as the cigarette light makes us an easy target for a German spy. Tea is freely available but the trouble is that it often freezes in your cup as it is so cold. We aren't allowed coats as our superiors say that we won't be able to walk properly in them so frostbite is common. We wear as many layers of clothing as possible which means that our clothes are dirty and sweaty. Men in the front line can't wash until we are sent back to support or reserve. It's made doubly worse by the mud. The mud is probably the worst aspect or rather what comes with it. The mud is oten knee deep. We have to eat, sleep and fight in piles of the stuff. Putees are no use (that's slang for material wrapped around your shins). Do you remember little Billy Rawlson? He drowned in the mud. He was sleeping and his head went under. By the time we noticed he wasn't perched up where he normally was, he was dead. Send Betty my commiseration's and apologies. The mud brings trench foot with it. Trench foot is where your feet swell up to sometimes double their original size. To start off with, you lose all feeling in your feet. Someone who had trench foot stuck his bayonet into the afflicted foot and didn't even flinch! After a few days of having numb feet, the sensitivity comes back – with avengeance. Men will often have the foot amputated rather than endure the terrific pain that ensues. Trench foot isn't the only illness that is rife amongst soldiers but Dysentery (stomach pains and diarrhoea), Nephritis (kidney inflammation) and VD are very common and, due to the nature of the illness, it makes life here even more difficult even if you yourself don't suffer from the illness. Every single man in this trench has lice of some variety. This may sound disgusting but hunting out lice becomes almost a social pastime. We search for each other's lice and crush them between our fingernails or burn them with our candles but somehow I doubt â€Å"chatting† will catch on back home. Tabby would be happy here. Since there are no cats here, rats run rife. We call them â€Å"corpse rats† because these rats will eat the bodies of the dead on the battlefield. Even injured soldiers have found these infernal creatures nibbling his wounds. There have been reports of rats as big as cats about 3 miles up the trench. That would be a great trophy for the soldier that killed it. Part of what annoys me about the army is how men lose their minds to the generals after a few weeks of training but then how they almost reawake once they're in the thick of it all. To be quite frank, it all disgusts me. The battlefield is nearly as muddy as the trenches but with double the horrors. Masses of bodies are piled up out of the way whilst the rats feed upon the corpses. To step onto that field is death and every night this week that is what we have been sentenced to. The commander sounds his whistle, always at night, and we climb over. We run over the field and then you notice your mates falling to the ground around you. The first time it happened, I thought that the commander had shouted an order and I'd missed it so I lay down too but then I realised that their eyes were shut and they weren't breathing anymore. I haven't been shot yet but surely it'll happen to me and then who knows if I'll be alive to tell the tale. After we attack, the Germans will attack us, with their bayonets attached to their guns just as ours had been and like us they will fall. Everyone hates that old butcher Haig. I tell you Elsie, I'd like to see his face if he saw what hell he puts innocent men through. Please, show this letter to everyone you know who is considering joining the army. Let them know what it's really like. Love, as always Jim

Bartleby The Scrivener A Strange Rlationship

Essay, Research Paper The Webster # 8217 ; s New World Dictionary defines # 8220 ; folie a deux # 8221 ; as # 8220 ; A status in which symptoms of a mental upset, such as false beliefs or thoughts, occur at the same time in two persons who portion a stopping point relationship or association. # 8221 ; ( 231 ) In Melville # 8217 ; s # 8220 ; Bartleby, the Scrivener # 8221 ; this construct of co-occuring distinctive feature, or compulsion is demonstrated rather vividly throughout three different phases. The first, Bartleby # 8217 ; s firm preoccupation with his employment, followed by his determination to make no work whatsoever, and eventually Bartleby # 8217 ; s finding to carry through nil at all, non even partaking of the basic maps required to prolong life. During each of these stages, Bartleby # 8217 ; s actions are met with limited attempts on the portion of the narrating attorney, who endeavors to # 8216 ; aid # 8217 ; his uneven employee. It is this interaction which poses the inquiry of how much duty a homo should hold for his or her fellow adult male. Bartleby # 8217 ; s focal point base on ballss through three chief phases before his decease, the first of which is his compulsion with executing a individual action to the exclusion of everything else. Initially, Bartleby works twenty-four hours and dark, # 8220 ; as if famished for something to copy. # 8221 ; ( Melville paragraph 18 ) His end, it seems, is to single-mindedly to carry through every bit much copying as is humanly possible. The first few efforts on the portion of the storyteller to state Bartleby to make something else, no affair how moderate the undertaking, are met with the simple refusal, # 8220 ; I # 8217 ; d prefer non to. # 8221 ; ( Melville paragraph 21 ) The storyteller moderately chooses non to penalize this insubordination because of both the quality, and the measure of Bartleby # 8217 ; s regular work. After a series of petitions from the storyteller that all terminal in disobedience, Bartleby shifts his focal point from the intensive copying of paperss to merely making nil at all. This, of class, is a sort of compulsion that is non acceptable in the modern work force, and can non practicably be tolerated by the storyteller. As the agent of penalty, the storyteller is at this point stuck with doing the determination to either sympathize with Bartleby, or lose his professional reputati on. In a concluding effort to unclutter his scruples, the attorney suggestions both alternate employment options, and impermanent lodging agreements. Once once more, all attempts on the portion of the storyteller to offer echt aid are rebuffed, and the storyteller at last â€Å"proposes to take his offices next week†¦.† ( Melville paragraph173 ) In this move he attempts to free himself of the nuisance that Bartleby has become. The concluding phase in Bartleby # 8217 ; s life begins when the character is shipped off to prison. When he is placed in parturiency, Bartleby takes his former inactive life to the following extreme. Despite the excess attention supplied by the storyteller # 8217 ; s money, Bartleby is found, starved to decease, # 8220 ; queerly huddled at the base of the wall, his articulatio genuss drawn up, and lying on his side, his caput touching the cold rocks # 8230 ; . # 8221 ; ( Melville paragraph 245 ) While the storyteller # 8217 ; s restricted efforts could be viewed as a echt attempt to demo compassion to Bartleby, as the storyteller most likely assured himself, they were for the most portion half hearted efforts offered, unhappily, excessively tardily. Throughout the narrative, when Bartleby refuses to proofread his work, or simply stands for hours on terminal looking blankly at the brick wall, the storyteller does nil except seek statements from his other employees that Bartleby # 8217 ; s behaviour is neither normal, nor even tolerable. The storyteller takes no effectual action, but alternatively participates in a few long-winded conversations and so moves his office in an attempt to avoid the job wholly. The interplay between the two chief characters of Bartleby and the storyteller serves to exemplify the point that one # 8217 ; s single duty to one # 8217 ; s equals can non be undertaken lightly or merely when convenient. The three phases of Bartleby # 8217 ; s curious behaviour are matched by the storyteller # 8217 ; s assorted tepid offers of aid, which in regular society would be besides regarded as selfish, bizarre indulgences, and chiefly function to pacify the attorney # 8217 ; s scruples. The thought of # 8220 ; folie a deux # 8221 ; is good displayed within the oddnesss of these two work forces, and provides a alone position from which to understand Melville # 8217 ; s authoritative short narrative.

W7 Case Study Assignment Example | Topics and Well Written Essays - 500 words

W7 Case Study - Assignment Example Sometimes being honest is not what sells. In this case it is important and helpful to have a professional code of ethics. A code of ethics makes sure that marketers are keeping ethics in mind and the consumers are being protected. Anyone can make a claim about a product or service to make a sale but consumers need to know that the claims are true. Keeping true to a code of ethics allows marketers to make correct choices. An ethics officer has an important role in a corporation. An ethics officer is the mentor of the corporation. The ethics officer must mentor to show a good example. An ethics officer also takes on the role as the enforcer. The ethics officer must enforce the code of ethics. This role is important because anyone can tell others what to do and hope that they listen, unfortunately it does not always work this way and someone must be there to enforce. Finally, an ethics officer needs to be open and available to answer questions. There are necessary fundamental building blocks to ensure a good, comprehensive ethics program. The ethics program must be able to be used to educate employees. These building blocks include a way to show employees that honesty is vital. It is also important to let employees know that the corporation cares about problems and want to know what can be done to make a difference. As part of fundamental building blocks, employees need to be ensured that making the correct ethical decisions can improve their employee status. Online marketing opens a whole new world of marketing. With this, companies are able to target a new market. Targeting a new market means a new set of issues related to making ethical marketing decisions. These issues are surrounded around trust. When you cannot see things face to face, how can you trust that it is real and ethical? Other issues associated with online marketing include, targeting an unknown

Lumber Spine Disc Prolapsed in MRI Annotated Bibliography

Lumber Spine Disc Prolapsed in MRI - Annotated Bibliography Example The painful and incapacitating prolapse of a lumbar spine disc or discs is one of the commonest problems which can affect the spinal column in humans. The main cause is poor posture and many people with this condition are older people. There are of course many other spinal conditions such as spinal injuries, tumors and innate abnormalities. Any or all of these will result in pain and possible incapacity. Many of these abnormalities are related to the particular area of the lumbar spine. Such people become hospital patients and need the best possible treatment that modern medical knowledge and technology can provide in order that they recover as quickly as possible, and can return to their normal activities as soon as possible without adverse side effects. In modern-day medical practice in western style hospitals, three different methods of medical imaging are used. A patient who attends with a suspected lumbar spine disc prolapse will usually undergo CT scans or preferably MRI. considered the latter to be the most useful method as it best exposes spinal lesions and so points to the most obvious reason for the symptoms experienced. Lakshminarayanan gives the example of a possible symptom as numbness and tingling sensations in the patient’s limb Magnetic Resonance Imaging or (MRI) is a modern medical imaging technique that has to a large extent superseded most other imaging modes in suspected cases of lumbar disc prolapse. It is a safe method, as it does not expose either the patient or health workers to the possibility of harm from ionizing radiation as occurs with x-rays. Instead, it is based upon the resonance or movement of hydrogen atoms. MR imaging uses a large magnetic field to produce an image for further analysis.

Arabic Coffee Essay Example | Topics and Well Written Essays - 1250 words

Arabic Coffee - Essay Example This paper explores the history of Arabic coffee, its uniqueness, preparation and drinking, advantages and disadvantages among other interesting facts about Arabica coffee. Arabic coffee can be traced back to Ethiopian highlands over a thousand years back, where it grew as coffee forest (Schmitt 113). The Arabs are known as the very first people to grow coffee as well as commence its trade. As early as the 15th century, the Arabs of Yemeni district, Arabia were already growing coffee. By the 16th century, coffee cultivation had spread to other Arab nations such as Egypt, Persia, Syria as well as Turkey. Besides drinking in homes, coffee was also served in public coffee houses commonly known as qahveh khaneh. The public drinking houses grew in popularity and people engaged in every type of social activities in the houses. In the early years, an open fire was used to roast coffee beans. The roasted beans were then prepared in dallah, a coffee pot over an open fire too. Today, coffee preparation is done over stovetop and other heat supplies rather than the traditional open fire. Of the world’s total coffee production, coffee Arabica constitutes about 70 to 80 percent. It takes approximately seven years to mature. It grows best at altitudes of about 1,300 to 1500 meters with evenly distributed rainfall the whole year. Coffee Arabica can withstand low temperatures performing best at 15 and 24  Ã‚ °C. Commercial plantations are usually left to grow to about 5 meters. However, trimming is done to about 2 meters to enable easy harvesting. The trees are susceptible to frosty conditions. Cultivation of Arabica coffee has spread from the Arab world into other parts of the globe. Arabic coffee is currently one of the most precious beverages, not only in the Middle East, but in the entire world. Anyone who has had time to visit the Middle East and gotten the opportunity to sip Arabic coffee must be having a whole lot difference to tell about how the coffee compares